The Visionary Files
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
The Visionary Files
Inside a $100k+ Course Launch Inspired by T-Swift with Shannon Matson
Is launching dead? In a market that more distrusting (and more distracted) than ever, many people seem to think that launching either no longer works or is no longer worth the effort of lower than ever show up and conversion rates. But as Shannon Matson notes, every time you look at the sun to the west, she's launching again – because it's working for her.
But howwwwww?! *Shakes fist wildly at the sky*
In this episode, I'm sitting down with Shannon to break down her insanely creative, Taylor Swift-inspired launch that brought in over $134K selling self-study courses in a market where that’s getting harder to do. Shannon's opening up her big, brilliantly strategic brain to share all the spicy deets on how she blended out-of-the-box approaches, with what felt authentic to her, with tried-and-true tactics in order to drive sales. Let’s get into it!
What’s inside this episode:
- The strategic reason Shannon ran a 4-week "Eras Tour" themed launch with a surprise encore week
- Shannon's method for saving a ton of time while also boosting sales (that could help you launch back-to-back without burning out)
- The personalized approach Shannon used to access additional revenue she might have otherwise been leaving on the table
- What the market shift toward support and accountability means for your offers
- How to stand out in a saturated market without discounting your value
- How to use storytelling, pop culture trends, or whatever feels authentic to YOU to make your sales process unique, aligned, and effective
About Shannon:
With comprehensive experience in marketing and advertising, Shannon prides herself on helping others structure and market their businesses for exceptional growth. Her journey began in the corporate world where she held titles such as V.P. of Marketing for a global publishing company and National Director of Sales & Marketing for a fitness franchise.
Now, she’s the CEO and Founder of The Social Bungalow, an education + strategy company that has helped over 8,000 students structure simple yet sophisticated online businesses, as well as Bungalow Coffee a 2,500 sqft coffee café in the Downtown Las Vegas Arts District.
Connect with Shannon:
- On Instagram @thesocialbungalow (to snag your spot in her "Becoming Known" masterclass, DM the word "MAKEOVER")
- On the web at thesocialbungalow.com
Connect with Adriane:
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