The Visionary Files
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
The Visionary Files
My Simple Funnel Formula for Predictable Sales in Today’s Market (without the Bro Marketing BS)
So, fun fact: If you’ve ever thought, “Ugh, funnels feel so bro-markety and sleazy,” you’re not alone. But here’s the thing – you already have a funnel, whether you call it that or not. The real question is… is it actually working for you?
In this episode, I’m diving deep into what’s working in funnels right now (because let’s be real—so much of what used to work just… doesn’t anymore). I’m breaking down the three classic funnels that once ran the online business world, why they’re struggling today, and the one strategy I swear by that blends the best of evergreen, live launching, and low-ticket sales without the pushy sales tactics.
If you want a funnel that feels aligned, converts better, and doesn’t make your audience roll their eyes, you’re in the right place.
What’s Inside This Episode:
- The three funnels that dominated online marketing—and why they aren’t cutting it anymore
- What “bro marketers” got so wrong about funnels and how to build one that feels high-integrity instead of high-pressure
- The sneaky reason evergreen webinars aren’t converting like they used to
- Why live launches aren’t *dead* exactly... but they do need a serious refresh
- The big problem (and bigger future problem) with self-liquidating offers (SLOs) that is rarely talked about
- How to structure a funnel that nurtures your audience instead of shoving them into a sale
- The Invisible Sales Triggers that sell for you without gross persuasion tactics
Resources mentioned in this episode:
- Learn more about The Evergreen Expert: where I'll show you how to build a high converting Value Add Funnel for your high ticket offer
Connect with Adriane:
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