The Visionary Files
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
The Visionary Files
Replacing Done-For-You Service Revenue with Scalable Digital Products Using Strategic Funnels with Elise Hodge
Elise Hodge knows a thing or two about words that sell – and building highly strategic funnels. She built her business as a top-tier conversion copywriter, crafting high-converting sales pages and launch copy for clients. But after years of juggling done-for-you services while growing her family (baby #3 is due any day!), she realized she wanted a business model that was more... kiddo + lifestyle friendly.
So she made the leap into digital products. And spoiler alert: it paid off. In this episode, Elise breaks down exactly how she replaced her client work with profitable digital products like templates and courses, the tweaks that made her funnels actually convert, and why she thinks more people need to stop overcomplicating online sales.
What’s Inside This Episode:
- The real reason Elise moved from services to digital products (it wasn’t just about scaling)
- The first product she sold – and the surprising tweak that doubled her conversion rate from a $7 product
- How she repurposed old content to launch an incredibly successful low-ticket offer
- How Elise used Facebook ads to go from testing to consistent, growing revenue
- What to focus on first if you're new to selling digital products
- The mindset shift that made her finally commit to making this model work
- How she’s setting up her business for a stress-free maternity leave
- The exact tweaks she’s making next to scale her business even further
Elise Hodge is a funnel strategist and conversion copywriter helping coaches and course creators make more sales from their live launches and evergreen funnels.
Connect with Elise:
- On Instagram @connectioncopyco
- Elise's podcast: Expert Copy Show
- Snag Elise's free Funnel Roadmap
- Get Elise's free Welcome Email Copy Template
Connect with Adriane:
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