The Visionary Files
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
The Visionary Files
What to Do When You Know You’re Meant for More (But Don’t Know What That Is): Part 2 with Tracy Matthews
You know that feeling when you’re meant for more... but you have no effing clue what that more actually looks like? Tracy Matthews has been there, done that, got the t-shirt, and has been a repeat visitor. And lucky for us, she’s spent decades figuring out the art of reinvention.
In this episode, Tracy breaks down the three-phase reinvention process that has helped her successfully pivot her career multiple times. Whether you’re shifting industries, launching something brand new, or simply trying to figure out what’s next, this conversation will help you create clarity, build momentum, and make your next move with confidence.
Want to listen to part 1 first? Click here!
What's Inside This Episode:
- Tracy’s three-step reinvention framework – and how she’s used it five times to pivot successfully
- How to know if your next step is actually aligned – or if you’re just playing it safe
- The identity shift required for every big reinvention (and why most people resist it)
- Why she believes every reinvention requires an ‘ego death’ – and what that actually means
- How to bring your audience along when you’re pivoting (without confusing or losing them)
- Why she’s obsessed with helping creatives become financially wealthy (and what that looks like)
- The one question she asks herself before making any major shift in business
- The real reason she’s pivoting her business model – even though her current one is still working
- What she hopes her legacy will be – and how she’s designing her next chapter to reflect that
About Tracy:
Tracy Matthews is a Creativity, Branding, and Reinvention Expert, a Best-Selling Author, and the Host of the Top-Rated Thrive By Design Podcast. As a serial entrepreneur, she’s reinvented herself several times and built several multiple 7+ figure businesses. She believes creativity is the biggest gift for navigating challenges, living a more fulfilled life, and having fun while creating wealth. Notable media placements include The Today Show, Entrepreneur, InStyle Magazine, and Elle. Through her podcast, blog, social media platforms, coaching, and programs, she inspires over 200,000 people weekly to launch, grow, and scale successful creative brands. She just released a new private podcast for women who are in a season of reinvention. You can download it for free here!
Connect with Tracy:
- On Instagram @tracymatthewsny
- Visit Tracy's website, Creatives Rule the World
- Listen to Tracy's private podcast, Reinvention Season
Resources:
- Predictable Sales: a secret podcast around making predictable – even daily – sales
- Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet
Connect with Adriane:
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