The Visionary Files
Do you ever hear about a business having wild success or achieving *the coolest* result and think, "how the eff did they do that?" Yeah… us, too! That’s why we created The Visionary Files™ podcast! We publish weekly case study-style episodes to ask successful biz owners all of our (and probably your) burning questions so we can dig deep into the strategies, tactics, mindset, and metrics behind what worked and what didn’t.
The Visionary Files
This Launch Did NOT Go How I Thought It Would (and What You Can Learn From It)
This episode is a real-time debrief of a launch that turned out nothing like I expected. I’m unpacking what I thought would be a low-lift, high-reward move and why I had to make a major, unexpected decision mid-way through.
Whether you’re in the middle of a launch, gearing up for one, or you’re starting to side-eye the whole launch model altogether, this convo is for you. I’m sharing the behind-the-scenes of what shifted for me in real time — and what I think might be shifting across the industry too.
What’s inside this episode:
- The unusual decision I made mid-way through (and what made me trust my gut)
- What had me triple-checking my links, my copy, and my own sanity
- The behind-the-scenes numbers that made me stop in my tracks
- A surprising stat that’s never bothered me... until now
- My theory on what’s really going on in the digital sales space right now
- Why I don’t think we can keep treating launch revenue as the whole sundae
Resources:
- Predictable Sales: a secret podcast around making predictable – even daily – sales
- Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet
Connect with Adriane:
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